My Work
Below you will find a selection of my work for various media and clients.
Ledger
Ledger provides security and infrastructure solutions to critical digital assets for consumers and institutional investors.
Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through Ledger devices.
As a Content Manager, I played an integral role in strategizing and carefully crafting educational content across a diverse array of different platforms, such as Ledger Academy and Quest. I took ownership of the operational aspects of the content creation process by methodically drafting, optimizing, and setting up various forms of content. This work was aimed at providing engaging educational experiences that effectively facilitate users’ onboarding into the dynamic world of Web3 technologies.
Eurosport
As part of a dynamic and collaborative team, I focus on diligently writing, compiling, and thoroughly reading various sports bulletins across the esteemed Eurosport and France 24 brands in English, all while consistently meeting important programming objectives and adhering to the established style guidelines.
Skills demonstrated in this role include: writing accurate, clear, and concise news and sports copy for an international audience. We aim to deliver the news and sport fluently and confidently that engage with the tone of voice of each target audience. With composure and authority, I work under pressure in a job that requires flexibility in terms of hours while demonstrating a keen eye for the visual and multimedia aspects of coverage
Eurosport is the number one sport destination in Europe, fuelling the passion of fans and connecting them with the greatest sports events in the world. As the Home of the Olympic Games in Europe, Eurosport is the home of Cycling, Grand Slam Tennis and Winter Sport, Eurosport channels – Eurosport 1, Eurosport 2 – reach 231 million cumulative subscribers across 95 countries in Europe, Asia Pacific, Africa and the Middle East.
Berlioz
I have dedicated a considerable amount of time and effort to building the profile of Berlioz, my beloved pet cat, who now has a steadily growing following on Instagram. Not only has he captured the hearts of many pet lovers, but he has also had the exciting opportunity to model for the well-known pet food brand Japhy.
Paris Gaels X Hannon - Jersey Launch
Hannon Transport announced a multi-year sponsorship deal with Paris Gaels GAA - one of mainland Europe's most successful GAA clubs through a series of media publications. My role in the project was to produce a set of photos and videos to be used in media outlets and on the social media channels of both club and enterprise.
The company proudly became the exclusive shirt sponsor of all men’s and ladies’ teams, which includes various sports such as football, hurling, camogie, and handball. This exciting partnership encompasses not only the new home and away jerseys but also a comprehensive range of high-quality sports equipment designed to enhance team performance and visibility.
Shippeo
Shippeo, the European leader in supply chain visibility, gives shippers, carriers, and end customers instantaneous access to predictive and real-time information of every delivery.
As Content Manager at Shippeo, my role was to lead and coordinate all aspects of content creation — from planning to production — to provide the marketing and sales team with up-to-date, targeted, and impactful collateral.
My duties included developing and writing original long and short-form content, including articles and press releases, case studies, white papers, website/SEO copy, and feature presentations. At the same time, ensuring content respected brand guidelines in design, quality, and tone.
“During his time at Shippeo as Content Manager, Rob quickly became a well-liked member of the team, with a great sense of humour! A real team player, Rob was always willing to share his writing skills with non-native English speaking colleagues. Rob is passionate about all things content creation, comfortable working with various formats. I wish him all the best in his future endeavours!”
RingCentral
RingCentral, Inc. (NYSE: RNG) is a global provider of cloud enterprise unified communications and collaboration solutions.
I am an experienced and motivated Content & Creative Specialist who reported to the Content & PR Manager and AVP International of RingCentral's EMEA marketing operations.
“Robert has joined my team at RingCentral to support our content and creative strategy for international. He was mainly in charge of our editorial content (blog, newsletter) as well as social media and relationships with industry experts.
His previous experiences in media and journalism were valuable to our content strategy. With his creative skills, Robert developed new content formats (videos, social media carousels, interviews with industry experts), helping us increase our audience engagement and brand awareness.
With his willingness to learn and to take on new responsibilities, Robert grew his skills and oversaw the creative process for our international activities. He also has a great team spirit, collaborating with multiple departments and contributing to a positive team atmosphere.”
Delivering the English content and social media strategy, ensuring it is aligned with the communications strategy and delivering effective campaigns for our employees and partners.
My time here afforded me the wonderful opportunity to create multiple forms of content, meet industry experts, and learn many key competency skills from my colleagues.
“Robert’s an excellent colleague with an impressive set of core and specialist skills. His peers commend his enthusiasm and willingness to contribute for the good of the wider team. He’s good at managing stakeholders, providing updates to the team, and self-managing on several projects at once. His writing and digital editing talent was valuable to us for creating a variety of content. He created a lot of very useful templates and provided excellent support to the product marketing managers.
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Morrissey
Refrigeration
Kilkenny
I established the content strategy for social networks and the website www.mrk.ie Writing the product descriptions and web content in the framework, building on on the analysis of keywords for SEO
I was the Editor of all editorial content (blogs, digital marketing ...) and ensured consistency of written content on all points of contact of the brand
I was tasked with designing the company stationary, website, and vehicle livery. While also producing a number of videos and photos for client testimonials with Kyteler’s Inn and Smithwick’s Experience Kilkenny.
Europavox
The role allowed me to practice my skills in content management and journalism, while also offering me the chance to lead a team of over 25 journalists across Europe with our Editor.
We also arranged workshops with our team at our own festival in late June at Clermont-Ferrand, closing it out with a sold-out headline show by Manu Chao at the Stade Marcel Michelin
Metropolis
Festival 2016
The video that you will have seen showcased on my homepage was initially published on my music blog after I completed a comprehensive review of the festival that took place in Dublin, Ireland. This video was submitted to my Online Media Lecturer, who also happens to be the owner of Olytico, Stephen O'Leary, as part of the coursework I was undertaking at that particular time. After reviewing it, Stephen later took to Twitter to share his thoughts with his followers, stating, "Some media company is going to snap up @rob_moro - this video reflects the quality work he produced this semester."
Storyful later picked up the captivating video on behalf of Bulmers, the main event sponsor, who successfully acquired the necessary licensing to distribute the video as part of the engaging social media campaign for the 2017 edition of the event.
Setanta Sports
(Now eir sport)
Under the careful guidance of my Senior Producer, I had the opportunity to work as a Graphics Assistant Producer with the esteemed Dublin-based broadcaster Setanta Sports. Typically, my shifts would encompass the exciting Belgian Jupiler Pro League games, where I was fully immersed in the action. During my time at Setanta, I covered a number of thrilling fixtures that I diligently monitored and updated on-screen graphics for throughout the course of the season.